A Study in Contrasts
M.M.LAFLEUR SPRING 2024 COLLECTION
Creative direction, art direction, brand marketing, and graphic design for M.M.LaFleur’s spring 2024 campaign, which celebrated complementary pairings with pieces that were more than meets the eye.
M.M. & DAUGHTERS
We took over the iconic Russ & Daughters Cafe in NYC to promote our Spring collection to editors & tastemakers. Guests (who were invited to bring a daughter, mother, or important woman in their life) were greeted with foods echoing the black-and-white plaid from our newest release. A live tap performance from renowned dancers Ayodele Casel, Naomi Funaki, and Lisa LaTouche showcased the collection’s comfort and ease of movement.
OUT-OF-HOME CAMPAIGN
I conceptualized, designed, and wrote copy for ads placed throughout New York City upon the launch of M.M.LaFleur’s Spring collection.
ROLE Creative Direction, Art Direction, Brand Marketing, Graphic Design, Copy, Concept
CLIENT M.M.LaFleur
PHOTOGRAPHER Bridget Fleming
EVENT PHOTOGRAPHER Joyce Zhang
STYLIST Gayle Spannaus
PRODUCER Anna Figueroa
GRAPHIC DESIGN Callie Kant, Cindy Luan, Yan Ruan