M.M.LAFLEUR

Creative direction, art direction, and concept development for M.M.LaFleur’s “Rewrite the Rules” campaign, which launched just after Covid and during the return-to-office period. The campaign focused on rewriting the rules of dressing for work.

ROLE Creative Direction, Art Direction, Brand Marketing, Concept Development
CLIENT M.M.LaFleur
PHOTOGRAPHY Bridget Fleming
ART DIRECTION Lauren Rogala
GRAPHIC DESIGN Cindy Luan, Yan Ruan
STYLING Gayle Spannaus
VIDEO Lauren Rogala, Bryan Rogala