“Ready to ”: Summer Collection

M.M.LAFLEUR

Creative direction, art direction, and concept development for M.M.LaFleur’s summer collection, inspiring women to dress for the life they want.

ADELE TANK_ZHOU STACCATO _108_A2.jpg
CAMILLA TOP_ANDERSON PANT_394_A2.jpg
FLAKA TOP_DORCHESTER SKIRT_011.jpg
BLAKE TOP_LENOX SKIRT_192.jpg
EVA SKIRT_ROCHELLE TANK_JIE JACKET_136.jpg
CHOE TOP_LENNOX SKIRT_077_A2.jpg
HAMES SHIRT_ORCHARD SKIRT_071.jpg
CAMILLA TOP_ANDERSON PANT_357.jpg
JAI JACKET_FLAKA TOP_ANDERSON PANT_090.jpg
FLAKA TOP_ROWLEY SKIRT_099_A1.jpg
FATIMA DRESS_086.jpg
FATIMA DRESS_182.jpg
FLAKA TOP_ROWLEY SKIRT_323.jpg
FATIMA DRESS_291_A2.jpg
LINDSAY DRESS_086.jpg
WILLOW VEST_CONWAY PANT_141.jpg
Marissa SHIRT_ORCHARD SKIRT_126.jpg
NEJVI TOP_ORCHARD SKIRT_084_A2.jpg
BLAKE TOP_LENOX SKIRT_052.jpg
NEJVI TOP_ORCHARD SKIRT_294_A2.jpg
SLOAN TOP_CONWAY PANT_122_A2.jpg
SLOAN TOP_MEJIA PANT_054.jpg
JAI JACKET_FLAKA TOP_ANDERSON PANT_134.jpg
NEJVI+TOP_ORCHARD+SKIRT_157.jpg
052020-Summer-Collection-Prospecting&Rentention-Ad(1x1).gif
052020-Summer-Collection-Rentention-Ad(1x1).gif

ROLE Creative direction, concept development
CLIENT M.M.LaFleur
PHOTOGRAPHY Bridget Fleming
ART DIRECTION Lauren Rogala
STYLING Gayle Spannaus
PRODUCTION Anna Figueroa
AD DESIGN Cindy Luan