The Light Fantastic
M.M.LAFLEUR
Creative direction, art direction, concept development, and production for “The Light Fantastic” campaign. To showcase M.M.LaFleur’s summer collection, we tapped three dancers from the New York City Ballet to dance in the fluid, movement-friendly pieces.
ROLE Creative Direction, Art Direction, Concept Development, Production
CLIENT M.M.LaFleur
DIRECTOR Catherine Orchard
DP Jack Shanahan
TALENT Alexa Maxwell, Unity Phelan, Georgina Pazcouguin
CHOREOGRAPHY Claudia Schreier