Spring ’24

Black and white. Vintage and modern. M.M.LaFleur’s spring collection celebrated complementary opposites with pieces that were more than meets the eye.

M.M. & DAUGHTERS

We took over the iconic Russ & Daughters Cafe in NYC to promote our Spring collection to editors & tastemakers. The cafe is the first known American business with “& Daughters” in its name, which we honored by inviting our guests to bring a daughter, mother, or important woman in their life to the event. Guests were greeted with latkes with crème fraîche and caviar, echoing the black-and-white plaid from our newest release. A live tap performance from renowned dancers Ayodele Casel, Naomi Funaki, and Lisa LaTouche showcased the collection’s comfort and ease of movement.

OUT-OF-HOME CAMPAIGN

Ads placed throughout New York City upon the launch of M.M.LaFleur’s Spring collection.

ROLE Creative direction for photography, graphic design, copy, and concept
CLIENT M.M.LaFleur
PHOTOGRAPHER Bridget Fleming
EVENT PHOTOGRAPHER Joyce Zhang
STYLIST Gayle Spannaus
DESIGN Cindy Yuan, Yan Ruan